Ladies with poor excuses for eyelashes might find their looks revolutionised by L'Oreal Voluminous Carbon Black Mascara.
According to the Province, this wondrous product can help create smoky eyes - as seen sported at the Oscars over the weekend by Queen Latifah, Anna Kendrick and Nicole Ritchie among others - as it adds volume to the hairs and makes them look longer.
The news source went on to note that using eyeshadows in a range of black and greys can help with this style.
And beauty expert Dina Dilio gave the website's readers some tips regarding application, suggesting that the darkest colour be swept in from the roots, over the lid and stopping at the crease, followed up with softer touches beneath the lower lashes.
Men may also be using L'Oreal products increasingly, as Zara Rabinowicz - a writer who has featured in She Magazine and Catwalk Queen - noted that grooming is not just for girls anymore, thanks to celebrities like Zac Efron.